Leveraged storytelling and an authentic outfitting history to rejuvenate faith and credibility in the Eddie Bauer brand. Set the tenor for GTM materials, product launches, and seasonal campaigns. Conceived visual solutions to support cross-channel marketing and PR partnerships with influential fashion designers and brands. Collaborated with Marketing Operations to improve creative briefs and audit/re-map project funnels to improve workflow. Crafted advertising, packaging, environmental graphics, and style guides. Provided art direction, packaging reviews, and led brand training for licensing partners.
GTM
SEASONAL ENGAGEMENT
CONCEPT / DESIGN
Set the feel for go-to-market campaigns. Approved themes were then rolled out across channels by partnering with writers, art directors, and
PR to incorporate designs into online promotions, emails, in-store activations, and other promotional vessels.
Visual Guidance
SPIRIT DECKS
CONCEPT / COPYWRITING / DESIGN
Developed materials to help designers, producers, and creators align on needs
and expectations throughout the asset creation process.
Process Improvement
PRODUCTION PIPELINE EVALUATION
PROCESS DEVELOPMENT / COPYWRITING / DESIGN
Mapped workflows and partnered with Marketing Operations to improve communication between collaborators.
Introduced more manageable timelines, milestones, and best practices to enhance quality and efficiencies.
Look Books
VARIOUS
CONCEPT / DESIGN
Partnered with PR leads and stakeholders across multiple departments to create digital media books to support seasonal product releases and
collaborations with influential designers/brands such as Christopher Bevans, Baja East, The Great, and Homme + Femme.
First Ascent
GUIDE BUILT. GUIDE TRUSTED.
CONCEPT / COPYWRITING / DESIGN
To serve as a source of inspiration, a new generation of technical outwear was designed and tested by world-class professional guides.
These pinnacle products authentically aligned with the founder’s expedition heritage and rejuvenated credibility for the Eddie Bauer Brand.
Guide Built—advertising campaign
Badging
VARIOUS
CONCEPT / DESIGN
Wordmarks, logos, lock-ups, labels, spot graphics—whatever you want to call them.
Never a shortage of need for interesting optical markers.
